Who cares what color the walls are in a house? After all, a buyer isn’t purchasing the colors, they’re purchasing the home…right? If it were only that simple! The right home staging paint colors will make a difference.
In my mind, it all makes sense. Just buy the house, go get some paint and change the wall colors. End of story.
But you know what? Many buyers don’t think that way. They can’t get past what is in front of them, and wall colors that they find unattractive can literally send them on to the next listing.
So, you really need to pay attention to the wall, ceiling and trim colors in your home if you are selling it. That is a critical piece of the home staging puzzle. Remember, the goal is Home Staging Made Easy 🙂
If you’re still not convinced, take a look at these ‘Before’ & ‘After’ photos of a home we staged recently. It will make a believer out of you!
Three Reasons Why the Right Paint Colors will
Help Your Home Sell Quicker
Reason #1: The ‘right’ paint colors are neutrals, and will not distract the buyer. I don’t mean dull, boring white on white. But a neutral shade on the walls will create a pleasing back drop for your furnishings. And, it will allow the home’s interior architecture and finishes to shine through with no distractions. Remember, buyers are very easily distracted. You don’t want your home to be the distraction.
It may seem like a lot of work, plus the money to buy the paint and get the job done. You’re right. There is a cost.
But, get your home looking the best it can possibly be, and you’ll reap the reward when it sells for a higher price. The cost of the paint and labor (if you aren’t able to do it yourself) can be the difference between an okay offer and a great offer.
Remember that when selling your home, it’s the buyer’s eyes you are looking through, not yours. Totally different than decorating your home to your personal tastes and preferences.
Navajo White, for example, may not be your color of choice, but if it’s the best neutral shade for your walls then that’s what you need to do.
If a buyer walks into a room and is greeted with bright blue, or dark burgandy, or kelly green, or Barbie doll pink (yes, I have seen that on numerous occasions), or any color that is startling to the innocent bystander, that is all they will see.
“OMG”, they’ll exclaim, “look at that nasty color on the walls. Ugh.” Then they’ll continue to comment to their friend, partner, spouse, realtor…anyone who will listen…how they feel about your wall colors. While they’re busy making comments, they’re not really paying attention to the other wonderful finishes, layout and location that your home offers. And they’re gone.
Reason #3: Fresh paint on the walls, trim and ceilings will present a clean home. Buyers like that. Most would rather purchase a home that is ready to move into, and a fresh coat of a pleasant neutral color accomplishes that.
Here is one really, really important reminder when it comes to home staging and painting the interior.
PAINT THE WALLS, TRIM, DOORS AND CEILINGS
I’ve been in more than a few homes that had nicely painted walls and then dirty, nasty, broken trim all around. It wasn’t pretty. If you’re going to present a truly clean, freshly painted home to a buyer, do it all. Don’t skimp.
Here is a simple formula for painting your home’s interior when you’re staging it to sell:
Walls a neutral shade (more about that in a minute), painted in a washable matte or satin finish
Ceilings painted in ceiling white (matte finish)
Doors and trim painted in a bright or super white, semi gloss finish
selecting the right home staging paint colors
Now that we’ve discussed the three reasons why the right paint colors will help your home sell quicker, let’s talk about what those paint colors are. I’ m asked about this all the time as a Home Stager. If you have ever tried to select an off-white paint color, you know how confusing it can be.
Here is a simple exercise you can do to help figure out what shade of neutral
will work best in your home
- Grab a pencil and paper
- Walk through the main living areas of your home…entry, living room, dining room, family room, office, etc.
- Study the furniture in these spaces…don’t look at the walls, just the furnishings
- Write down the colors/tones that you see in those pieces. For example, you might see shades of yellow, brown, blue, orange, gray, tan or white.
- Write down the colors/tones you see in the floors and counter tops
When your list is complete, compare the colors (not the blacks/whites/grays) you wrote down to the color wheel below:
If the colors on your list appear more on the left side of the color wheel, your walls should be painted a cool neutral color.
If the colors on your list appear more on the right side of the color wheel, your walls should be painted a warm neutral color.
Okay, now you know whether your neutral wall shade will be warm or cool.
I found a simple, easy resource to share with you, showing 12 neutral wall colors in a variety of warm and cool tones:
You’ll notice that the top row are the neutrals with cool undertones of blue and grey. The middle row are neutrals with warm undertones of brown and red, and the bottom row are cool neutrals with green undertones.
SW means it is a Sherwin Williams paint, Behr Marq. means it is a Behr Marquee paint, found at Home Depot.
Here are three of my favorite neutral shades:
These are warmer shades that look great in many settings. Accessible Beige, on the left, is a beautiful color that works in with cooler colors, too. Very versatile.
Test the colors before you paint
This is the method I use for testing possible paint colors. It works well, and I suggest you use it, too.
- Buy some white poster board, the type of card board we used for school project in the olden days (okay, I’m dating myself now).
- Put 2 coats of your proposed paint on the board – let dry between coats.
- Place the board in different areas and rooms of your home at various times of day, in both natural and artificial light.
- Make sure that the color you are going to use blends well with your furnishings, flooring and counter tops
Keep in mind that any color will appear to look different when the natural or artificial light changes. It might freak you out and make you think there are two or more colors, but it’s all the same shade 🙂
Use these paint color home staging tips to select the best color for your home’s interior, and you’ll have a solid foundation for staging your home for a quicker and more profitable sale.
NEXT STEP: Memorable Home Staging is an Art